Recently, I stumbled across an article ‘Why Do Beautiful Women Sometimes Marry Unattractive Men?’ by Steven D. Levitt and Stephen J. Dubner. I cannot but laugh! Satoshi Kanazawa, an evolutionary psychologist at the London School of Economics, bases the piece of writing on a new study, which asserts that because of money or maybe for some imperative factor beautiful women marry unattractive men. He is of the view that it maybe because of the ‘supply and demand issue’, according to which beautiful women outnumber men and hence leaving the so called ‘beautiful’ women with no choice than to marry an ‘ugly’ man; if there is any definition that can truly explain the underlying philosophy that governs these two words – ‘beautiful’ and ‘ugly’. Kanazawa resolves this issue stating that by 36% good looking parents are prone to have girl as their first baby, which insinuates that valuable trait for women is beauty. The data for the study was procured from the National Longitudinal Study of Adolescent Health done over 3,000 Americans, released in the Journal of Theoretical Biology. I strongly object to the view, after all, ‘beauty is in the eyes of beholder’. How can anyone arrive at such a weird conclusion and brand universally the idea of beauty matching the ‘unattractive’. Majority of the women do not go in for ‘looks’ but for psychological and emotional backup. Women after all do not need support all they require is a life long and genuine companionship that is something innate not extraneous.