woman I fully agree with Kate Just, who wonders in her article why any advertising firm would think a woman who stands 5 feet 8 inches tall, and weighs all of 100 pounds, would be a good spokesperson for a weight loss shake.



With the coming of the Slim-Fast’s new Optima shakes, the anorexic models have been replaced with heavier women that are convincing as users of a diet aide.



For years even I used to think as to what a slim model would do with the ‘weight loss shake’. However, the times are at the verge of change now, where the advertisers are coming up with genuine and obvious ideas and featuring plus sized ladies in their ads.



While shampoo, body lotion, and underarm deodorant can be endorsed by anyone - size not having any bearing on the subject - weight loss products have a different level of credibility they have to establish and maintain to get the attention of consumers.



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