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Why so much fuss over bikini clad women attracting customers…is it something new?

Since a very long time, women have been considered as effective advertising gimmick. No matter what the product is all about, advertisers make it a point to have a scantily dressed lass modeling for the ad…and no doubts it actually works! Saying this,I no way support the advertisers as it is actually nonsense to use [...]

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Overweight Women in Advertising!

I fully agree with Kate Just, who wonders in her article why any advertising firm would think a woman who stands 5 feet 8 inches tall, and weighs all of 100 pounds, would be a good spokesperson for a weight loss shake. With the coming of the Slim-Fast’s new Optima shakes, the anorexic models have [...]

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